Dreamweaver emailing

Goals

Knowing how to conceive the contents of a mass emailing bulk sent with Mailchimp or Campaign Monitor, use the corporate design guidelines and tags specific to emails.

Prerequisite

Knowledge of the Mac or Windows work environment, basic knowledge of text editing.

Contents

Introduction

• The different Web coding languages: html, CSS, javascript
• Email specifics
• The different mail clients
• The Dreamweaver user interface
• The “wysiwyg” concept

Conceiving the email

• Creating the storage structure for the email
• Creating the html page
• Used html version
• Code vs Design/Live view

Html coding basics

• Tags
• The page structure
• Paragraphs
• Headings
• Lists
• Images
• Links
• Tables

Page layout

• With tables
• With div
• Using snippets

Styles and formats

• Html format
• CSS format
• Positioning of the CSS

Emailing specifics

• Emailing specific html tags
• Specific CSS
• Responsive Layout
• Import in the bulk mailing system
• Generating a “plain text” version